We are looking for an experienced Facebook advertising specialist to work with us full-time

KEY RESPONSIBILITIES

• Writing Copy for Facebook Ads
• Generating leads and sales using Facebook Ads
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Testing variations of ads to determine the best performing
• Continuous monitoring of results and improvement of ads
• Reporting of results of Facebook Campaigns
• Manage the strategy and setup of all paid campaigns.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

QUALIFICATIONS

• BA/BS or equivalent working experience.
• Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, and social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and Tiktok.
• Experience in handling marketing budgets and forecasting/reporting results.
• Good written communication skills

The following are a plus but not requirements:

• Positive involvement with the SEO/PPC community
• Must stay on top of current trends and advancements in SEO/PPC technology
• Knowledge of Google AdWords and Microsoft Ad Center

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