• Develops campaign concepts and crafts incredibly-engaging copy that persuades consumers across all marketing channels – digital ads, emails, web site, print, video, etc.
• Develops streamlined but personable copy for e-commerce-related applications. These include flyporter.com, SEO key words, cross-sell/up-sell communications, and e-mails.
• Creates materials for other Porter departments using their completed briefs.
• Liaises with the team’s Project Manager, to keep on track with projects.
• Manages the blog’s editorial calendar, contributes and edits content, works with contributors (including content, contracts, payment, etc.).
• Assists in the writing of Porter’s social channels (Instagram, Facebook, Twitter).
• Is a keeper of the Porter brand standards, to ensure consistency of voice.

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