Develops campaign concepts and crafts incredibly-engaging copy that persuades consumers across all marketing channels – digital ads, emails, web site, print, video, etc.
Develops streamlined but personable copy for e-commerce-related applications. These include flyporter.com, SEO key words, cross-sell/up-sell communications, and e-mails.
Creates materials for other Porter departments using their completed briefs.
Liaises with the team’s Project Manager, to keep on track with projects.
Manages the blog’s editorial calendar, contributes and edits content, works with contributors (including content, contracts, payment, etc.).
Assists in the writing of Porter’s social channels (Instagram, Facebook, Twitter).
Is a keeper of the Porter brand standards, to ensure consistency of voice.