Job Summary:

Product Marketing is to work with the company’s marketing team to determine the most appealing features of their products and promote them to prospective and current customers. They must be experts on the company’s products and features to properly market them and to inform customers of their value and benefits. Product Marketing will conduct thorough research on competitors and will perform market research to understand what consumers look for in their ideal products.

They’ll use this research and their knowledge of products to develop engaging and educational product marketing campaigns that reach a wide target audience. Product Marketing may also collaborate with the sales teams to educate them on the product’s features and to monitor the sales and revenue these products bring in.

Responsibilities:

• Bringing awareness to your product and how it will solve customer problems through content such as social media, copywriting, and blogs.
• Determine the type of advertising and marketing content, such as TV, radio, print, digital or social media, that needs to be created and distributed (depending on the target market).
• Develops offers and campaigns
• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
• Work with in-house or external Writers and other content creators to create the desired content.
• Manages and executes email lists
• In charge of developing sourcing and licensing
• Sets pricing
• Drive requirements for new product features
• Manages social media accounts

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Communications or similar field
• 4-5 years of experience in the same field
• Excellent written and oral communication in both English and Arabic are required
• Solid knowledge of marketing techniques and principles

This position can be a managerial position for qualified candidates

Apply for Job

For More jobs

Instagram |  Twitter |  Facebook |  YouTube |  LinkedIn