Product Marketing is to work with the company’s marketing team to determine the most appealing features of their products and promote them to prospective and current customers. They must be experts on the company’s products and features to properly market them and to inform customers of their value and benefits. Product Marketing will conduct thorough research on competitors and will perform market research to understand what consumers look for in their ideal products.
They’ll use this research and their knowledge of products to develop engaging and educational product marketing campaigns that reach a wide target audience. Product Marketing may also collaborate with the sales teams to educate them on the product’s features and to monitor the sales and revenue these products bring in.
Qualifications & Requirements:
This position can be a managerial position for qualified candidates