Sales Sr Coordinator

  • الراتب:
    قابل للتفاوض
  • نوع الوظيفة:
    دوام كامل
  • تاريخ النشر:
    8 أشهر مضت
  • التصنيف:
    وظائف التسويق ومبيعات
  • آخر موعد للتقدم:
  • اللغات:
    العربية, الانجليزية
  • الجنس:

Auto req ID: 283250BR

Job Description

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Main Purpose

Ensure all sales targets both short term and long term for the area/location are met.

  • Supervise SSFL DC/Stockiest various routes through route visits targets and ensure that each sales representative compliance with the SSFL execution standards as well as the proper way of achieving the targets.
  • Leading and developing sales team.
  • Leading sales productivity.
  • Achieve and exceed sales fundamentals and volume targets by implementing company plans.
  • Update database to measure area’s performance against key business objectives. Use this data to analyse the business and develop future action plans.
  • Work on volume forecasting for his areas and channels.
  • Work with Stockiest to improve customer service and execution efficiency.
  • Supervise field sales teams for location in accordance with sales plans to achieve/exceed objectives in terms of execution, gross and net revenues, market share and people development targets

Key Accountabilities

  • Organize, control and motivate sales representatives to achieve sales targets within the agreed targets by applying
  • SSFL sales standards. Conduct and compliance with FLSMP; work-with and Route Control weekly, 1:1 sessions and formal weekly
  • meetings.
  • Ensure HH Integrity by examine reports and taking actions.
  • Regular market visits to monitor changes in the market situation and legislative requirements and communicate
  • these fluctuations on the proper timing to the Regional/Sales manager for decision making.
  • Ensure the company’s product promotional plans are understood and implemented in the right time & at the right
  • place across all routes.
  • Conduct all the administrative transactions for the location (Stock, Returnable Cases, daily sales invoicing cycle
  • etc.)
  • Organize, control and motivate team to achieve sales targets within the agreed profit margins.
  • Select, train, develop and follow-up sales personnel to the standards (FLSMP) necessary to meet the current and
  • long term needs of the department.
  • Ensure all RSR’s compliance with OOR (Ownership on Route) by regular follow-up and on job coaching.
  • Field Performance Management by (Adaptation of Optimized Routes, Managing POP materials, Stand Planning,
  • Preparing RSR turnover follow up reports, Applying Code of Conduct, RSRs’ PepsiCo values awareness).
  • Develop strong relationship with stockiest and Key wholesale and OT customers within the location, this will
  • include coordinating with the stockiest on all call coverage & customer service standards.
  • Ensure the company’s product development & promotional plans are understood and implemented at all levels to give the optimum level of impact
  • Expanding distribution within the area as per AOP business plan.  Ensure proper execution for all new product initiatives.
  • Ensure proper execution of all merchandising and operational priorities.
  • Key Field Sales KPI’s to include: reaching distribution targets (depth and breadth – capture additional points of sale); Upgrading execution on primary placements both in quantitative approach (space fair share) and qualitative approach (location + appearance); Upgrading execution on secondary placements – double the number of secondary placements per point of sale; implementing price and promotions strategies.
  • Supervise administrative & control agenda within the field to include: maintaining control over the main KPIs – ensure the Execution of KPI’s per Store; insure effective monitoring and processes are in place in all levels of the organisation, providing recommendations for and insure timely implementation; create, implement and insure compliance with accounting, inventory, and control procedures; resolve service & supply issues with affected parties; design and report the results/activities of the sales force to Regional/Sales manager.
  • Report competitive activities to the Regional/Sales Manager as and when it happens.
  • Compliance with SSFL Control Agenda & Control Responsibilities.

Key control accountabilities includes:

  • Periodic review of sales document (DN, invoice) is conducted to ensure that they are signed off by the customer as a proof that they have accepted the ownership of the goods; control #:(SFOTCSDOPMK25) (006SFOTCSDOPMK ).
  • Sales orders created in the system are checked by an independent person to ensure that the orders created are valid and accurate; control #: (SFOTCSDOPMK32).
  • Review of KPI report around sales and stales performance of salespeople; control #: (SFOTCSDOPMK33)

“#Locations: Dammam, Saudi Arabia”



  • 3-6 years of sales field experience in FMCG
  • Very Good English and Arabic language skills
  • No travel restrictions
  • Strong computer skills (Word, excel, PowerPoint, outlook crucial)
  • Results Driven (results based on specific efficiency and productivity KPIs within predefined time frames)
  • Customer Focus (Service to sales concept)
  • Thinking Skills (Trend, data, events analysis to draw sound conclusions)
  • Developing and Supporting The Team (Actively improves others’ skills, cooperate effectively, diplomatic conflict handler)
  • Persuasive Communication (Clear, fluent concise communication, gaining agreement and commitment)
  • Integrity (Mutual trust, consistent with company ethics and values)
  • BA degree & Computer Literacy (Windows applications)

Relocation Eligible: Eligible for Standard Relocation

Job Type: Regular

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