Specialist Omni DTC Ordering & Execution (Trade Marketing)

Purpose & Overall Relevance For The Organization

To contribute to the positive development of adidas brand image by supporting Mgr. Trade Marketing DTC and Omni Channel Director MENA in executing all marketing campaigns as per the set time-line with maximum diligence.

Key Responsibilities

  • To implement a ‘Brand communication deployment schedule’ in controlled retail space.
  • Manage Jordan Marketing Activations ensuring projects proper communication with Retail for maximum return on investment.
  • Drive that key communicated articles (GFR) are reflected in Retail OTBs and Sales pre-orders (thru strong communication during order in-take), while manage the timely delivery of the communicated articles along with in store material including Retail Training.
  • Evaluate the performance and ROI of campaigns, ensuring MWB is maximized and campaigns positively impact Sales.
  • Share post-campaign evaluation results to ensure learning’s are considered in the development of future marketing campaigns and evaluate KPIs
  • To follow-up the availability of campaign material with lead market to ensure timely execution of campaigns.
  • Make sure all relevant communications are shared across Retail in due time.
  • Own and drive the implementation and production of Marketing Campaigns, Promotions and In-Store Communication tools.
  • Work closely with market Visual Merchandising to ensure Marketing content is flawlessly executed in RSM.
  • Act as marketing representative and support to PR and sports marketing.
  • Maintain an extremely high level of confidentiality and apply discretion to all files, materials and communications.
  • Comp Growth at Retail.
  • Identify opportunities for activations that will lead to an increase in sales and create hype around the brand.
  • Proactively suggest and implement improvement at POS
  • Drive the implementation and planning of POS material / in-store of all new stores, renovations/ upgraded of existing stores, to ensure 100% readiness at planned retail intro.
  • Day to Day management and liaison between trade marketing and own retail
  • Ensure on-budget activity and management of all documents related as per internal audit policies
  • Be aware of the supplier’s management changes.
  • Responsible for the timely receipt and control of supplier invoices and liaising same with finance.
  • Ensure that all adhoc projects regarding TM meet the required deadlines.
  • Maintain an extremely high level of confidentiality and apply discretion to all files, materials and communications.

Key Relationships

  • Local: Mgr. Trade Marketing DTC MENA and Omni Channel Director MENA, Sales team, SCM, Suppliers.

KPIs

  • Brand image and awareness.
  • Timely execution of marketing campaigns.

Requisite Education And Experience / Minimum Qualifications

  • University degree in business, ideally with marketing and sales focus.
  • Functional: > 3-4 years marketing
  • Industry: consumer driven, ideally apparel/fashion/shoes or FMCG
  • Leadership: none
  • Exposure: advertising / marketing

IT Skills

  • Outlook: Basic
  • Word: Advanced
  • Excel: Advanced
  • PowerPoint: Advanced

Language Skills

  • English: Advanced
  • Arabic: Advanced

Knowledge, Skills And Abilities

  • Experience in trade or sales and marketing, Sport or fashion industry
  • Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
  • Detail oriented, organized and dynamic
  • Excellent communication skills
  • Knowledge of InDesign, Photoshop and Illustrator skills a plus

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